Ecommerce is swiftly reshaping the established order of retail – by 2021, digital sales will account for more than one-quarter of global chain retail sales and 11% of all retail globally. Today, we partnered with ChannelSight to explore ways CPG brands can capitalize on this growth to compete – and win – in the age of ecommerce.
Attendees gained first-hand insights into:
- The ongoing challenges CPG brands face selling online
- The constant cycle of technological innovation and its effects on consumer touchpoints
- Best practices to position brands and products on retail platforms, strengthen brand-retailer relationships and drive sales
- Fundamental techniques for brands to take control of the entire customer journey
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