Prime Day has arrived and with it a surge of traffic from deal hungry shoppers to Amazon. Bargains on TVs, laptops and coffee makers on Amazon’s deals page will be tempting. In the past, Amazon’s deals page has been the go-to for many Prime Day shoppers. But the retail festival also attracts many targeted shoppers focused on specific products and they will be heading to the search bar.
On a typical day, almost two-thirds (64%) of clicks or more are on the top three products returned. Most shoppers will not look past the first page of results. Brands which have invested in key positions will benefit today from increased shopper traffic. Which are they?
This morning we analyzed search rankings of the most popular search terms in 5 major categories to see which brands are set to win big this Prime Day.
Winners (Greatest average weighted share of search*)
“Bluetooth Speaker” - JBL
“Headphones” - Sennheiser
“Laptops” - Dell
“Security Camera” - Blink (Amazon)
“TV” - Sony
Vanzon held top position for “bluetooth speaker”, but it was JBL that had the greatest weighted share of search due to its third, fourth, sixth and ninth placed products.
The first-place brands for “headphones” and “laptops”, MuveAcoustics and Acer, also did not have the greatest share of search. Sennhesier and Dell were the most prominent brands as they both returned second and also further down results.
Amazon’s own Blink products returned first and third for “security cameras” and in between these two was also an Amazon product - its Ring Spotlight Camera.
Vizio ranked top for “TV” but on average weighted share of search it was not the most prominent brand. That prize went to Sony, which secured second, third and fourth place rankings.