Cross-Border Ecommerce in 2020 and Beyond / JULY 2019 / Edge by Ascential™

DOWNLOAD our on-demand webcast recording featuring Gemma Pinedo, Director of Ecommerce Advisory in EMEA at Edge by Ascential™ discussing the growth of cross-border retail and the implications that borderless ecommerce will have on brands in 2020 and beyond.

Webcast Recording


Business-to-consumer cross-border trade is set to reach $992 billion by next year –20% of global ecommerce spending overall – and ecommerce players will need to successfully reach consumers across the globe. However, trading across borders also adds layers of complexity for brand owners – both within the EU, and globally.

Brands must adapt to this reality now – so they can capitalize on the growing cross-border ecommerce opportunity and win – both in the present and in the future.

On Tuesday, July 9th, Edge by Ascential’s Director of Ecommerce Advisory for EMEA, Gemma Pinedo, discussed the growth of cross-border retail and the ramifications borderless ecommerce will have for brands in 2020 and beyond.


Attendees learned how to:

  • Build strategies based on what the future of borderless commerce will look like in 2020 and beyond.
  • Account for the unique challenges cross-border trade poses in EMEA, and adapt to and capitalize on the increased competition and disruption from international ecommerce.
  • Create a roadmap for success in cross-border ecommerce – both in EMEA, and globally.
  • Maximise revenue with the dominant player in cross-border ecommerce – Amazon – thanks to our overview of the global giant’s current strategies and our predictions for the future.


Please fill out the form to download the presentation slides and access your complimentary, on-demand video recording of this webcast.



Director of Ecommerce Advisory, EMEA, Edge by Ascential
Gemma Pinedo