Carrefour has announced a co-operation scheme that will see Uber Eats deliver food, hygiene products and household cleaners to French households beginning 6 April 2020. Starting in Paris and with a view to roll out nationwide, customers will be able to order from Carrefour convenience stores via the Uber Eats app, its website or by telephone, with a promise of home delivery within 30 minutes after order.
With demand for home delivery rising sharply in the face of France’s coronavirus-related restrictions on free movement, Carrefour is now leveraging its advanced omnichannel capabilities to roll out hyper-local, ultra-fast delivery. Only last week, the retailer rolled out an offer of home-delivered food baskets to serve a range of specific shopper missions.
As any extended lockdown scenario will only accelerate the shift of shopper habits towards online grocery shopping, CPGs should note how Carrefour is laying the foundations for strong customer loyalty by creating new repetitive digital points of contact. Beyond the current prioritization of essential items and reliable supply chains, brands should accelerate ecommerce capability-building now to prepare for a new normal in which food ecommerce will capture a significantly enhanced share of grocery replenishment missions.
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