Walmart Canada has announced a major investment program with plans to spend a total of CAD3.5 billion on growth acceleration and an improved omnichannel customer experience over the next 5 years. The retailer aims to make the online and in-store shopping experience faster, simpler and more convenient. The investment will include the creation of two new state-of-the art distribution centres to speed up logistics and fulfillment, as well as smarter store concepts and the renovation of 150 stores.
Walmart will create an improved, more digitally connected shopping experience through digitizing stores with electronic shelf labels, a new checkout experience and expanding its ‘Check Out With Me’ mobile payment service. The retailer is also growing the scope of its ecommerce fulfillment through expansion of Walmart Pickup, as well as piloting micro fulfillment centres to speed up both pickup and home delivery.
Amid the accelerated grocery shift to online, it is vital that retailers invest in creating more digitally integrated omni-channel experiences to prepare for a post-COVID world where these touchpoints will be more important than ever. Brands should seek to drive engagement, visibility and conversion through investment in digital shelf execution, including product detail pages and the potential of paid search activations.
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