2018 was a year of recovery for the retail industry, and in general, the growth rate of retailers in 2019 has been faster than that of the market economy. According to the IMF’s latest World Economic Outlook, 2019 GDP growth rate was 3.4%, while the growth rate of retailers was 4.1%. So what is in store for 2020? With the overall economic slowdown and increasing uncertainties, the rise of omni-channel retail and the trend of data-driven decision-making, the retail industry faces many challenges, but also significant opportunities.
“Data is a virtual thing. Turning data into insights and finding the causes behind changes to performance to allow us to improve – that is our focus,” says Vincent Cheng, Commercial Director of Barilla, the world’s largest producer of pasta and one of Italy’s top brands. “Execution is always a challenge, and the market is always changing so I need a good partner to provide complete and transparent data so that we can respond quickly to the market.”
In the process of creating demand and upgrading their use of the digital ecosystem, leading brands are facing significant challenges for 2020.
Watch the video to learn about the key 2020 challenges of Johnson & Johnson, Barilla, L’Oréal, Kraft Heinz and Mead Johnson.