Will shopping festivals dominate in 2020 led by Alibaba’s US$38bn phenomenon?

Please fill out the form read the full article to learn the trends and plan your 2020.

Will shopping festivals dominate in 2020 led by Alibaba’s US$38bn phenomenon?

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Singles’ Day Shopping Festival is now an all-encompassing carnival that this year featured more than 200,000 brands, including 22,000 international brands from over 200 countries.

While taking a look more closely at the 2019 trends and results, looking forward, brands are now investing in a multiple online shopping event strategy for 2020 when 11.11’s peer and competitor occasion-led festivals emerge as key trading events across Asia Pacific. 

We have observed the following trends: 

  • Raising of Beauty Care and Personal Care
  • Debut of luxury brands  
  • Complex Promotion Processes & Rules 
  • Varying performance depending on category
  • Innovation by Alibaba
  • Optimising traffic through live-streaming

Please fill out the form read the full article to learn the trends and plan your 2020.

Partnering with Edge, brands have become a lot more organized and structured to address the challenges and realise the opportunities of 11.11. High frequency monitoring has become a key enabler for brands to optimise their performance through the 11.11 period. 

To learn more about high frequency monitoring and how Edge drives ecommerce sales, please contact our Insights team at edge.apac@ascentialedge.com and +86 21 52993930 ext 812.

Declan Kearney
Article by:
Declan Kearney
Managing Director, Edge by Ascential APAC
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