Global sales of TVs, laptops, tablets, and other Consumer Electronics products are continuing to move online with growing speed and purpose. In 2017, nearly half of all Consumer Electronics sales took place online in the US and the rest of the world is rapidly catching up to the point where Edge Retail Insight (formerly PlanetRetail RNG) estimates that 30% of sales will take place online by 2022.
Despite its relative maturity, the Consumer Electronics ecommerce sector continues to evolve. Brands big and small are constantly adapting to best serve today's omnichannel consumers.
Download Edge by Ascential’s newest white paper How Consumer Electronics Brands Can Grow Revenue in an Ecommerce-Driven World to get the latest strategic insights you need to position your ecommerce business for success in 2019. By reading the white paper you will learn:
- The latest digital initiatives being run by pure-play and brick-and-mortar retailers such as Amazon, Walmart, Sainsbury’s and Tmall
- The tactics which leading Consumer Electronics brands are using to create product detail pages which drive traffic and sales for their products
- An overview of search along with ratings and reviews trends being seen on major online retail sites in the United States, United Kingdom, and China