Details:
The online retail landscape is continuously changing with advances in technology, improved insights into online shopping behavior, and the influx of manufacturers offering products on the near endless digital aisle. To succeed, manufacturers must foster productive two-way relationships with eRetailers in order to optimize presence in online stores and drive conversion.
Listen as Jet.com’s Kerrie Lopez and Clavis Insight’s Heather Kaplan explain how manufacturers and eRetailers can partner to:
- Ensure that the right assortment of products is being offered, is in stock and is priced accurately
- Create engaging product pages with rich content and imagery that further entice purchases
- Improve product discoverability
- Redesign packaging for more efficient, direct to consumer shipping
- Properly set benchmarks and utilize analytics to continuously improve performance
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Kerrie Lopez is a category lead for Jet.com's fresh business, focused on dairy, beverage, and cross-category initiatives such as managing the artisanal and local food assortment. She was also a part of the original team bringing Jet's first private brands to market. Prior to joining Jet (which was acquired by Walmart in September 2016), Kerrie managed the makeup and private brand categories at Birchbox, strategically sourcing samples for the monthly beauty subscription box, as well as full-size product for the rapidly growing e-commerce site.
Heather Kaplan is Customer Success Director, Americas for Clavis Insight helping customers maximize the business value they get from the company’s unique data and analytics. Kaplan has previously held senior customer-facing roles in consumer goods research and analytics leaders such as Nielsen and IRI along with Slice Intelligence, an ecommerce marketing research company.
