Many factors impact ecommerce performance and the latest report by Edge by Ascential offers crucial ecommerce data in the perspective of consumers to guide brands to raise brand awareness and digital sales. The report, on online personal care and cosmetics ecommerce performance index in the Indonesia market, highlights the unique perspectives that Edge bring to the ecommerce market, including:
- Many of the big brands have no flagship store in the Indonesia market. It is essential for them to set up a flagship store to improve brand awareness in this emerging market.
- For the subcategories of lipcolor, serum and sunscreen, it is really important for brands to have effective promotion strategies and high search visibility.
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Edge’s Digital Shelf provides brands with a wide range of real-time data on key ecommerce metrics (availability, reviews, search etc.) relative to the category, highlighting steps brands should take to boost sales, and enabling brands to identify where they rank overall vs. the competition. Contact us at firstname.lastname@example.org for further information.