Hair Dryers - Lion’s Share report

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Amazon is 36% of Health & Beauty ecommerce sales in the UK

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Edge Lion’s Share reports show brand sales performances on Amazon UK. At a category level, we highlight how brands are performing, who to watch out for, and how the category is performing as a whole, all powered by Edge Market Share.

In this report on the Hair Dryers (UK) category our findings include:

  • Babyliss led sales in the category throughout the first 3 months of 2022 just ahead of ghd and significantly ahead of Remington.
  • Sales overall in the category have declined 27.0% from the end of December 2021 to the end of March 2022.
  • Black Friday week had peak category sales over the 52 weeks this time with ghd dominating the week.

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