Selling on Amazon: The Inside Story

Listen to this special edition webcast on controlling your online assortment. In this session, experts from international Tea manufacturer Yogi Tea, printing technology manufacturer Zebra Technologies and law firm Vorys shared with attendees their tips for successfully selling on Amazon and their experiences regaining control of online sales.

In the age of ecommerce, many brands are struggling to control the sale of their products on Amazon and other online retailers. This lack of control is causing channel conflict with brick-and-mortar partners, price erosion, negative reviews and lost sales.  

In this webcast, experts from Yogi Tea, Zebra Technologies and Vorys shared their experiences and tips for successfully selling on Amazon and regaining control of online sales. Key takeaways from this webcast included:

  • The short and long-term impact on suppliers from Amazon’s recent move to cut off its relationship with some vendors
  • Strategies used to address channel conflict
  • Best practices for regaining control of sales on Amazon
  • Key lessons learned from the ongoing struggle for control of online marketplace sales 

 

Please fill out the form to download the presentation slides and watch the video recording.

National Account Manager, Yogi Tea
Robin Gabel
Sr. Director, Global Brand, Content and Campaign Strategy, Zebra Technologies
Denise Hampton-Zmuda
Partner, Vorys, Sater, Seymour and Pease
Whitney Gibson