Description:
As Amazon emerges as Google’s biggest rival for Search Engine leadership brands need to look beyond the obvious to win in today’s complex multichannel market. Search has become the new shelf placement for consumer goods manufacturers looking to gain market share in the rapidly growing online channel. Brands that achieve high search rank are effectively eye-level for online consumers, but those that don’t are at risk of not being seen.
Watch 5 Ways to Improve Online Store Performance and Win in the Digital Channel and learn…
• The factors to consider when choosing the best products to optimize for search
• How to optimize product name, content, imagery and availability to improve search results
• The difference in search results and browsing behavior on PC versus mobile websites
• How to achieve quick wins online by understanding the differences in search among key retailers across the globe
According to Millward Brown Digital, less than 30% of Amazon shoppers click beyond the first page of search results. Watch 5 Ways to Improve Online Store Performance and Win in the Digital Channel to learn how to win online by improving the search results for your brands.
Speaker:
Clare Conway is Head of Product Management at Clavis Insight. She is focused on defining the Clavis Insight product strategy to quickly and effectively deliver analytics that drive eCommerce business strategies for global consumer goods manufacturers.
