In this age of ecommerce, many brands are struggling to control the sale of their products on Amazon and other online marketplaces. A lack of control generally means a rise in unauthorized 3P sellers of your product which causes a litany of negative outcomes for your brand.
First, unauthorized sellers make no investment in your brand, offer no quality controls or assurances to consumers and generally harm your brand value. Second, they often sell poor-quality or expired products, leading directly to negative reviews which blame the brand/product, not the seller. And lastly, unauthorized sellers will reduce your authorized channel partners’ incentive to carry and promote your brand.
In summary, leaving unauthorized sellers unchecked will hurt your brand equity, cause channel conflict and harm your brand’s relationship with both consumers and authorized channel partners.
Join us on Thursday, October 10th, at 10:30AM EST / 3:30PM GMT for a special edition webcast on advanced brand protection strategy. In this webcast, we partner with Whitney Gibson and Denise Zmuda from Vorys’ eControl practice who will discuss the weaknesses associated with using fragmented approaches to unauthorized sales and use case studies to introduce specific, integrated strategies to increase average selling price, buy-box percentage, increase profitability, and protect brand equity.
Vorys’ eControl practice has helped over 300 brands and counting control their sales online, developing customizable end-to-end strategies that help brands enforce MAP compliance, eliminate channel conflict, protect brand value, and regain control and grow online marketplace sales.
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