Description:
One constant between physical stores and the online channel is the critical importance of stock availability. With many online stores carrying less inventory than their traditional brick-and-mortar counterparts brands need to monitor the extent of online availability and consider how shoppers react to missing products when they collaborate with their retail partner.
During the on-demand webinar IE Business School Professor Daniel Corsten along with Clavis Insight’s Danny Silverman cover:
To watch the on-demand webinar, please click the video please. Please download the slides by filling out the form.
Description:
One constant between physical stores and the online channel is the critical importance of stock availability. With many online stores carrying less inventory than their traditional brick-and-mortar counterparts brands need to monitor the extent of online availability and consider how shoppers react to missing products when they collaborate with their retail partner.
During the on-demand webinar IE Business School Professor Daniel Corsten along with Clavis Insight’s Danny Silverman cover:
To watch the on-demand webinar, please click the video please. Please download the slides by filling out the form.
Danny Silverman leads product and corporate marketing at Clavis Insight. He is an established industry thought leader with over 14 years of experience helping CPG/FMCG brands grow online presence and sales. Prior to joining Clavis Insight, he led the Sales Strategy & Support practice at Catapult eCommerce. Before that, he spent eight years at Johnson & Johnson where he was responsible for spearheading J&J’s eCommerce strategy and capability.
Declan Carolan, is Co-Chair, ECR Community & General Manager, ECR Ireland. ECR Community is a group of 20 ECR National Initiatives with a combined membership of over 1800 retailers, manufacturers and service providers predominantly in the FMCG grocery sector. ECR is a flagship for collaboration and for advancing new ways for trading partners to work together with particular focus on collaborative demand & supply side activities.
Daniel Corsten is an renowned author, speaker and consultant on consumer goods and retail. Before joining the top-ranked IE Business School in Madrid, he researched and taught at London Business School, the Wharton School at University of Pennsylvania and INSEAD. Over the past two decades, Daniel has applied his research with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever where his research has helped increase availability, impulse buying and in-store conversion.
Efficient Consumer Response (ECR) the joint trade and industry body working towards making the grocery sector more responsive to consumer demand, is running a series of webinars on category management for the online channel.
Together with Clavis Insight and guest speakers the series of webinars will explore the significant changes that make category management for the online channel radically different to what we know today.
