One constant between physical stores and the online channel is the critical importance of stock availability. With many online stores carrying less inventory than their traditional brick-and-mortar counterparts brands need to monitor the extent of online availability and consider how shoppers react to missing products when they collaborate with their retail partner.
During the on-demand webinar IE Business School Professor Daniel Corsten along with Clavis Insight’s Danny Silverman cover:
- Important insights of a pioneering, industry-sponsored research study on online availability in selected non-food categories in six countries including Germany, France and the UK
- How online out-of-stocks impact in-store purchasing decisions
- How to design and execute location-based analytics programs to track online store availability at the postcode level
To watch the on-demand webinar, please click the video please. Please download the slides by filling out the form.