Track key measures that could influence the performance of consumer goods or consumer brand investments, with our data on pricing, sales and share and customer perception.
The pricing, consumer perception, sales and share experts
Data feeds, custom charts, and advisory services to meet your needs. Structured data sets support your prediction models. Consistent, organized and compliance-friendly, they track key current and historical measures that influence the performance of your investments.
Ascential Alternative Data offers data feeds, custom charts, and advisory services to meet your needs
Monitor pricing architectures
Track movements in average price, promotional discounting, product availability, catalogue breadth and mix.
Indicate revenue performance
Use data as a leading indicator in your revenue and gross margin performance models for a specific retailer/brand.
Track brand health
Track movements in brand health and customer visitation, online and instore.
Identify purchase barriers
Identify future barriers to purchase within a brand's health proposition that might impact future revenue and margin.
Track category growth
Track category growth rates on major marketplaces and itemize the performance of the key publicly traded brands.
Monitor basket inflation
Track inflation on a basket of ecommerce goods or a full catalogue.
Our data sets cover pricing, consumer perception and sales & share, in sectors such as apparel, grocery, home improvement and other consumer categories to support your prediction models and meet your compliances.
Price and promotion data set
|Monitor average selling price and markdown % changes, product availability issues, product count, and expansion/contraction.||Apparel and Luxury
retailer or brand
|2013 to date||360+ retailer websites||US, UK, Germany, China, + more|
category (Grocery, Home Improvement, Beauty and more)
|January 2017 to date||100 retailers||US and UK|
Customer intent data set
|Daily survey interviewing 180k consumers per year, bespoke surveys on request from a customisable panel.||Apparel||Daily survey interviewing 180k consumers per year||March 2017 to date||230 retailers tracked 150+ measures tracked||US, UK, Germany|
Sales and share data set
|Monitor sales growth and market share by brand on major online marketplaces.||Amazon, Tmall, JD, Pinduoduo sales and share||Category, brand and SKU granularity||July 2018 to date||US, UK, Germany, China|