Description:
The UK spring cleaning season represents a tremendous revenue opportunity for Household Cleaner manufacturers. With an increasing number of shoppers turning to the convenience of the Internet to make purchases, online retail stores represent an opportunity to increase profits and reach new consumers searching for the best products to clean their homes.
Watch Which Household Cleaners Won The UK Online Shelf This Spring Cleaning Season and Why and learn:
- The size and scope of the UK online retail market for household cleaners
- Which Household Cleaners were best positioned to reach UK online shoppers during our Clavis Insight Index (CI2) analysis of the category over spring cleaning season
- The key metrics which enabled top ranking brands to out position competitors in online stores
The keys for success in online stores are much different than brick-and-mortar. In order to be profitable, brands must understand and capitalize on the key metrics which help consumers find products online. Watch Which Household Cleaners Won The UK Online Shelf This Spring Cleaning Season and Why and learn how leading brands are out positioning rivals on online shelves.
Katherine Wilson is Director, Marketing Insights at Clavis Insight. Prior to joining Clavis Insight, Katherine was part of the Innovation Analytics group at Nielsen. There Katherine specialized in new product evaluation and forecasting to minimize innovation risk and maximize volume potential and chances of success, acting as the global single point of contact for P&G’s Female Grooming and Personal Power portfolios. She also worked in the Nielsen Pricing & Portfolio group, working with top North American CPG clients to test and optimize current and future product line-ups.
