How Leading FMCG Brands Can Beat New Competitors in the Digital Channel.
The market for consumer packaged goods (CPG) is changing rapidly as more and more consumers opt to perform their weekly grocery shopping online. It makes sense. Who really wants to spend their weekend pushing a cart around a supermarket when online shopping offers a perfectly viable alternative?
In this popular white paper we explore what the switch to online means for leading consumer brands in the food & beverage, personal care and household products categories. Big brands have learned how to dominate the limited shelf-space of major supermarkets, but will that continue as they are faced with the endless aisle of the Online Store where new competitors are finding it easier to make an impact?
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