Embracing digital advertising and social media tools such as live streaming can go a long way in helping people discover your brand and products.
In this session, we will discuss what and how brands should measure to drive livestreaming ROI:
- KOL Selection: Select the right KOLs, to balance reach and credibility
- SKU Selection: Select the right SKUs to drive re-purchase, and amplify the long-tail effect of live-streaming events.
- Content Optimisation: Continuously optimise scripts and formats, to maximise the impact of live-streaming events on brands.
Time: 14:00 -15:00 SGT, Wednesday, August 17
Format: The event will be hosted online. Please register for free to get your access.
This event will be reserved for brand owners.
