Spain’s largest department store retailer, El Corte Inglés, has formed a partnership with Deliveroo to deliver freshly prepared meals to consumers across Spain within 30 minutes. The service begins initially from El Corte Inglés’ Sanchinarro store in Madrid, before rolling out to other cities across Spain, including El Corte Inglés’ hypermarket and supermarket banners - Hipercor and Supercor.
Deliveroo’s latest tie-up comes as the intermediary searches for new revenue streams as the restaurant sector faces a period of decline - a key factor in the CMA’s provisional approval of Amazon’s stake in the delivery player back in its home market of the UK. It signposts further collaboration between foodservice intermediaries and retailers - Spain’s largest intermediary Glovo recently cemented an international partnership with Carrefour, while Deliveroo adds El Corte Inglés onto a string of other European retail partners, including the Co-op and Marks & Spencer. This is a growing trend as Carrefour and Uber Eats partnered in France and Instacart has added new features to speed up delivery.
Grocery retailers now have an elevated role to play in the meal solutions sector, likely to be a long-lasting impact of the coronavirus pandemic. Suppliers should expect an increased focus from retailers on meal-kits and freshly prepared food in-store, which could generate new opportunities to embed brands into pre-set menus, as well as drive visibility on food delivery apps.
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