Last year's pandemic and lockdowns fueled an epic adoption of ecommerce across the world and led to major changes in consumer habits. Digital commerce will only continue to grow, further increasing the importance of virtual shopping holidays like Amazon Prime Day.
Last year's Prime Day smashed previous sales records and Prime Day 2021 - held earlier than usual on June 21-22 - was another recordbreaker.
In our recent webcast, Edge by Ascential Insights Manager Catherine Martelly and Senior Director for Global Consulting Services Michael Rogosa recapped Prime Day 2021 just hours after Amazon released its Prime Day 2021 results.
They answered key questions, including:
- Who won and who lost on Prime Day 2021?
- Were our predictions on performance and trends proved correct?
- What surprises did we see?
To access the video recording and download your copy of the slide presentation, fill out the form below, and to access all of our Prime Day 2021 coverage, visit our dedicated hub page.
And if you're Interested in more Amazon insights, you can access the recent recordings of our monthly Amazon Brief webcast series here.