As mass merchandise retailers like Amazon expand their influence in consumer electronics (CE), the category is rapidly shifting online – with double-digit online growth (14.3% CAGR) projected through 2023 (compared to 13.1% growth for the category as a whole). 49% of CE sales already happen online, and it won’t be long before the digital channel will account for most of the global CE sales.
In our Consumer Electronics, Office & Appliances Report Summary, we show suppliers how to prioritize ecommerce over traditional retail as customers increasingly choose to shop for consumer electronics online. We have summarized key findings from the exclusive report available on our Retail Insight solution, and provided actionable tactics brands can utilize to stay ahead in a category that continues to evolve.
Download your report summary today to:
- Stay ahead of continuing evolution of category sales
- Capitalize on the hottest/emerging new CE markets
- Understand why and how brands must shift focus/investment to online execution
- Build mutually beneficial relationships with retailers by optimizing products for experiential retail
Please fill out the form on the right to view the summary.
To learn how Edge by Ascential™ can help you grow your consumer electronics sales, arrange a call with one of our Data and Insights experts today.