Driver of Change: Economy

To most effectively predict and prepare for future retail leadership, we first assess the most significant drivers of ecommerce change, including economic factors like category spending shifts, middle class erosion and more as part of our STEIP methodology.

 

DRIVERS OF CHANGE

HOW IS ECONOMY DISRUPTING THE GAME OF RETAIL?

HOW IS THE ECONOMY CHANGING THE GAME OF RETAIL?

 

 

 

DRIVERS OF CHANGE

SO HOW WILL ECONOMY IMPACT YOUR ADORING SHOPPERS?

  • CATEGORY SPENDING SHIFTS: Consumer loyalty will favor retailers continuously managing store areas and shelf space to anticipate and reflect new trends and spending priorities.
  • MIDDLE CLASS EROSION: As aging and job market disruption put pressure on middle class incomes, consumer confidence will be fragile, with shoppers showing heightened price sensitivity. 
  • CITY CENTER EVOLUTION: Rising property costs in city centers will hit consumer purchasing power, driving demand for affordable-quality replenishment shopping options in central and residential area locations.
  • RISE OF NEW GROWTH HUBS: The search for better economic opportunities is pushing consumers migrate to urban growth hubs in emerging markets, driving income growth and aspirations. 
  • ADDRESSABLE POPULATION GROWTH: Growth of digitally addressable populations in emerging markets, and mainly in Asia, will broaden the consumer base for CPGs.
     

 

KNOWLEDGE TO WIN

NOW WHAT WILL IT TAKE FOR YOUR BUSINESS TO WIN?

 

DRIVERS OF CHANGE

WHAT OTHER FACTORS ARE DISRUPTING THE GAME OF RETAIL?

< BACK TO DRIVERS OF CHANGE HOME PAGE

 

POWER OF PARTNERSHIP

WE'RE HERE TO GUIDE YOU WITH THE KNOWLEDGE TO WIN.

DIGITAL COMMERCE, DECODED.

<DEFINE/> Plan your retail strategy with market intelligence and forecasting

<DEMYSTIFY/> Optimize your digital shelf execution to drive margin and sales growth online

<DELIVER/> Monitor online performance and results in sales and market share

Understand what’s happening in retail and equip yourself to make the next winning move.

Our client engagement team is standing by with world-class retail insights and solutions to meet your unique state of business. Email us at info@ascentialedge.com.

 

DOWNLOAD OUR FULL FUTURE RETAIL DISRUPTION REPORT

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Fill out the form below to download our full Future Retail Disruption Report, which includes a deep-dive on the drivers of ecommerce change, the strategies brands and retailers need to win, case studies from market leaders and innovators and more.